CHANGING THE
WAY BRANDS
land WITH
CONSUMERS.
FROM
INSIGHTS
TO LAUNCH
What do I do?
MY JOB BEGINS WITH STRATEGY DESIGN — CRAFTING CATEGORY PLANS THAT DRIVE RESULTS.
I’M THE GO-TO FOR SHAPING THE PERFECT PRODUCT RANGE FOR EACH RETAIL PARTNER, MAPPING THE SHOPPER JOURNEY, AND CREATING PROMOTIONAL PLANS AND TRADE MARKETING TACTICS THAT TURN BROWSERS INTO BUYERS.
I THRIVE ON TURNING INSIGHTS INTO IMPACTFUL BRAND STRATEGIES.
FROM BOLD, SHELF-SHAKING DISPLAYS TO SHOW-STOPPING TRADE MARKETING CAMPAIGNS, I BRING BRANDS TO LIFE ON THE SHOPFLOOR — WHETHER IN-STORE OR ONLINE.
Even when the weather forecast predicted dull and overcast days, I helped spread SPF across the country.
Sun Bum… now available at Boots, Selfridges, Fenwick, Sephora, Amazon, Look Fantastic, Just My Look, All Beauty, and Next.
COMPANIES I'VE WORKED WITH
✦
COMPANIES I'VE WORKED WITH ✦
bRANDS I’VE WORKED WITH
BEAUTY
LED THE MARKETING STRATEGY OF SUN BUM IN THE UK MARKET WITH BESPOKE CAMPAIGNS AND BRAND STRATEGY, POSITIONING IT AS THE FASTEST GROWING SUN CARE BRAND AT BOOTS (+158% VS LY).
FMCG
LED THE LAUNCH OF NESTLÉ PURE LIFE (NPL) 3X8X50CL SPARKLING FORMAT AT ASDA, INCREASING PENCE/L PROFITABILITY ON NPL BRAND BY 17%.
Consumer Health
EXPANDED FRONTLINE® RETAIL DISTRIBUTION AND INCREASED BASKET PENETRATION AT GROCERIES CHANNEL BY 9.2%.
